heart foundation . vanessa’s story . campaign video

Vanessa and Luke’s - and their family’s - story is an important one. And it deserved to be told.

It deserved to be told with dignity and respect, with care, and with passion. So that’s exactly what we did.

Drawing on our documentary experience, a small crew met with Vanessa and her two boys, conducted an interview and shot some overlay one afternoon at her home. From there, a suite of assets was created for use across Heart Foundation marketing channels.

Striking a delicate balance between doing Luke’s story justice and raising much needed funds as part of a Christmas appeal, this was a rewarding project and we’re proud to have worked with the Heart Foundation in supporting their life-changing work.