National Sports Museum . TVC

The National Sports Museum came to us wanting to create a TVC to drive awareness around the museum and encourage visitation. The catch? They wanted people to visit now, but were also completing a major upgrade of the Museum within 12 months, and wanted longevity from their TV Commercial.

We find constraints can help breed creativity. So taking the above on board, we looked at the data around their attendance and their target audience. Primarily, the data showed that families visited the NSM to inspire their children and stimulate the imagination.

We developed a concept that focused more on the experience had at the NSM, rather than the space itself.

Ultimately, what brings the Museum to life is how it's lived out by visitors. It's the experience of stepping back in time and having a tangible connection with a great sporting moment. The notion of using kids to recreate famous sporting moments was an idea we loved.

Working to a compressed timeline and tight budget, we elected to drape a locker room in the MCG (where the NSM is located) and create our 'set' where the kids would act out these sporting moments. The stadium-esque lighting setup was a homage to both the MCG and the greater sporting stage.

We had lots of fun with the kids on this one!

Winner of a Silver Award at the 2018 Australian Video Producer Awards.