beyondblue . NewAccess . Case Study

Developed by Beyond Blue, NewAccess is a free program for anyone who is feeling stressed, anxious or overwhelmed about everyday life issues, such as work, study, relationships, health or loneliness.

During its trial phase, we worked with BeyondBlue in South Australia to create a series of case study videos for its NewAccess Program. These videos detailed what the NewAccess program was, and the benefits three program participants saw from using NewAccess.

Given the sensitive topic of conversations, we knew it was important to build rapport with our interviewees. Even though we had a tight schedule with participants, we placed emphasis on making them feel at ease, and spent time chatting to them before even before we sat down for the on camera interview. This was an important step in getting them to be comfortable opening up to us about their experience.

As well as demystifying the NewAccess program for potential participants, these video case studies were an integral part of the program being granted ongoing Commonwealth funding.